About
Mara Marginean
I turn complex, messy, multi-stakeholder work into structured work that you can see, trust, and scale.
I founded MBTM Advisory because I kept seeing the same problem — organisations with good ideas and capable teams that couldn't get things over the line. Not because they lacked talent, but because the structure, coordination, and follow-through weren't there.
My background is in KYC and financial services, where I spent five years inside some of the most regulated and complex operational environments you can work in. Moving into product and conversion optimisation was a deliberate shift and one of the most useful things it taught me is that no industry has this fully figured out. The specifics differ, but the need for clear structure, reliable coordination, and practical execution shows up everywhere.
That's where I come in. More recently I've been coordinating projects across the US, Europe and Australia, working closely with teams across different industries to deliver work that actually ships.
I work independently, which means when you hire me, you get me. Every time.
EXPERIENCE & EXPERTISE
The experience behind the work
5+ years in regulated financial services
600+ KYC cases coordinated
40+ group companies worked with across Europe, US and Asia
10+ markets and corporate structures
Experience in product and conversion optimisation
Experience coordinating AI-supported projects and initiatives
I learn your environment before suggesting anything. The context, the constraints, and the people involved.
Understand first, then act
Built to last
Every engagement is structured around clear milestones and measurable outcomes. I aim for sustainable improvement, not temporary fixes.
How I work
MY METHOD
Agile by default
I adapt as things change, communicate directly, and flag problems early rather than late. Where relevant, I bring in data-driven insights and AI-supported tools to sharpen oversight and keep things moving efficiently.
Accountable by design
Clear ownership and accountability sit at the centre of every engagement. Transparency isn't an afterthought. It's how I work.